Marketing by

Genevieve Larson

Customer-obsessed lifecycle marketer

WORK WITH ME

I bring the customer lifecycle to life with authentic engagement strategies that acquire customers, increase lifetime value, and build customer advocates. I’m passionate about exceeding customer expectations with high quality products and experiences from mission-driven brands.

MY METHOD

ACTION

Make bold, strategic moves with a sense of urgency
REFLECTION

Take the time to assess what did and didn’t work
ITERATION

Build off past success for scalable growth

retention marketing

I build beautiful, revenue-generating email & sms experiences at all touch points, anticipating customer needs with thoughtful communication and consistent branding. I have extensive hands-on experience in multiple ESPs as well as experience managing associates and agencies.

paid media strategy

I optimize marketing efficiency ratio by creating holistic, full-funnel strategies that drill down into the nuances of platform, product, seasonality, and audience.

content strategy

I am passionate about producing educational and emotional content that connects audiences to the heart of your brand. I work with agencies and creators on an ROI-based model to produce high-performing campaigns for social media, display, video, email, websites, and more.

website strategy

I strategize, implement, and optimize e-commerce funnels and user experiences. I lead teams to build or migrate websites, subscriptions, and marketing stacks.