Marketing by

Genevieve Larson

Small space has big rewards.

WORK WITH ME

I am a senior digital marketing expert that works with both sides of the brain to bring creative, profitable strategies to life. I’m passionate about exceeding customer expectations with high quality products and experiences from mission-driven brands.

MY METHOD

ACTION

Make bold, strategic moves with a sense of urgency
REFLECTION

Take the time to assess what did and didn’t work
ITERATION

Build off past success for scalable growth

paid media strategy

I optimize marketing efficiency ratio by creating holistic, full-funnel strategies that drill down into the nuances of platform, product, seasonality, and audience.

lifecycle marketing

I build beautiful, revenue generating email & sms experiences at all touch points, anticipating customer needs with thoughtful communication and consistent branding. I have extensive hands-on experience in multiple ESP’s as well as experience managing associates and agencies.

content strategy

I am passionate about producing educational and emotional content that connects audiences to the heart of your brand, and building life-long customer advocates through authentic engagement strategies. I work with creators on an ROI-based model to produce high performing campaigns for social media, display, video, websites and more.

ecommerce projects

I lead teams to build and/or migrate websites and tech stacks. I strategize, implement and optimize full funnel marketing stacks and ecommerce merchandising plans.